Custom Murals, Sneakers & Large-Scale Artwork by Just by Juliana.
Creating one-of-one pieces for brands, athletes, and collectors nationwide!
Selected Clients & Collaborations
Featured Project: Art Meets Impact - NFL Draft Cleat Sculpture
Commissioned for the 2024 NFL Draft, this six-foot epoxy cleat sculpture merges sports culture, fine art, and purpose-driven storytelling.
Fully hand-painted and built as a one-of-a-kind piece, it became both a visual centerpiece and a symbol of giving back, ultimately selling for $10,000 in support of Kids Without Cancer.
Custom Art Services
Murals & Large-Scale Artwork
Transform walls into statement pieces for businesses, schools, gyms, and public spaces & more!
Custom Sneakers & Footwear
Hand-painted shoes for athletes, collectors, gifts, and brand collaborations.
Canvas & Collector Pieces
One-of-one artworks designed to tell your story.
Live Event Painting
Interactive art experiences for corporate events, launches, and celebrations.
Meet the Artist Behind Just by Juliana
I’m Juliana Rabban, a Detroit-based artist and founder of Just by Juliana®.
Since the moment I could hold a crayon, I knew art was what I was meant to do. I create bold, one-of-one work that blends street art energy with fine art precision, from custom sneakers and large-scale murals to installations and wearable design.
I’ve always believed art should be experienced, not just seen and my favorite part is watching people realize that art can live anywhere. Whether it's on a public wall, in a private collection, or as something someone wears every day, my pieces are built to spark curiosity, invite discovery, and create connection
I’ve had the opportunity to collaborate with professional sports teams, brands, and collectors across the country, and I approach every project as both a visual centerpiece and a storytelling opportunity.
Detroit shaped who I am as an artist, but my work extends far beyond it. Just by Juliana® continues to grow as a creative studio dedicated to building meaningful, memorable pieces that leave a lasting impact.
If you have an idea, a space, or a story you want brought to life, I’d love to hear it!
Wearable Art & Clothing Collections
- Sport City - Detroit Wearable Art
- DV8 Collection
Original artwork inspired by Detroit’s sports culture and energy. Bold designs created to celebrate the city, its teams, and the spirit of the game.
A mindset-driven collection focused on perspective, resilience, and finding your upside. Clean, comfortable pieces designed for everyday life with meaning behind every detail.
Frequently Asked Questions
How long does a project take?
Timelines depend on scope and current availability. Some projects can be completed within weeks, while large-scale work may require several months of planning and production.
How much do projects cost?
Pricing varies depending on size, complexity, materials, timeline, and location.
- Custom sneakers typically start in the low hundreds and go up from there.
- Canvas pieces range depending on size and detail
- Large-scale murals and installations can range from several thousand to significantly higher
Providing a budget range in your inquiry helps determine the best options.
Do you provide the sneakers, or do I?
Either option works. I can source new sneakers for you, or you’re welcome to provide your own pair as long as they are new or in excellent condition and made of materials suitable for painting (typically leather or synthetic leather).
If I purchase the sneakers on your behalf, the cost of the shoes will be included as part of your project deposit. If you provide the shoes, they should be unworn and ready for customization.
For best results, I typically recommend leather styles such as Nike Air Force 1s, which offer durability and a smooth surface for painting.
Do you create indoor and outdoor murals?
Yes. I design and paint both interior and exterior murals for a wide range of spaces, including businesses, schools, gyms, public areas, and private properties.
Outdoor murals are created using durable, weather-resistant materials to ensure long-lasting results.
Do you work with brands, organizations, or events?
Yes. I collaborate with companies, sports teams, institutions, agencies, and event organizers on a wide range of projects, including campaigns, installations, live painting, activations, and custom artwork.
Projects can be designed to engage audiences in real time at corporate events, launches, and celebrations, or to create lasting visual impact in physical spaces.